PETER MILLAR

360 Advertising Campaign | Photography

Peter Millar is one of the top selling brands of golf apparel out there. Their brand emphasizes luxury and performance. Look good. Feel good. Play good. Peter Millar brings out the best golf player in everyone, while looking the best on the course. 

I worked at a golf course while in college. For the photoshoot, I was given permission to use the Peter Millar clothing sold in the pro shop to dress the models, and then took the photos on the golf course. I wanted to highlight not only the luxury of the brand, but the luxury you feel in their clothes. To convey this, I set up the table on the course and shot the models drinking champagne.