FANCY FEAST

360 Advertising Campaign | Package Design | Photography

Fancy Feast is a brand of gourmet cat food, reigning as the pinnacle of feline cuisine that our whiskered friends adore. In The Elite Cat Food campaign, the luxury of indulging in Fancy Feast is highlighted by featuring only the most sophisticated cats, capturing the attention of cat lovers and owners everywhere. The campaign was released on National Cat Day to represent the true elite-ness of our brand and to celebrate cats everywhere. The goal behind the campaign being to let the world know that Fancy Feast surpasses competitors in every aspect of feline cuisine.  

When deciding the art direction for this campaign, I aimed to capture a sense of luxury and exclusivity. I discovered costumes for cats online and envisioned photographing them in fancy outfits to showcase the indulgence of Fancy Feast. I set up a mini backdrop in my room for a cat photoshoot, enticing my friends' cats with catnip to wear the adorable, snobby costumes. I then paired the photos with an elegant typeface, bringing the ads to life!