LEGENDARY MUSIC FESTIVAL

360 Advertising Campaign | Branding | Web Design | Interactive

The Legendary Music Festival honors the members of The 27 Club, to provide music lovers another chance to see their favorite artists perform live during the two-day music festival. At this festival, fans will be able to enjoy the artist’s music once again via hologram while raising money for addiction recovery, while remembering the artists that were gone too soon.  

I chose to create this campaign in a grunge style as a way to combine the different aesthetics of all the artists. I edited each photo of the artists to incorporate a grunge/vintage photocopy effect and chose a brighter color palette to contrast thedense darkness of the images. The logo for the festival continues this aesthetic and was created through hand-done typography experimentation with tape and ink.  

The proceeds of the festival would go towards an addiction recovery non-profit Shatterproof, that is is due to most of the artists in The 27 Club deaths unfortunately revolving around substance abuse. The goal of the festival is not only to raise money, but raise awareness as well.